Assignment Case

Assignment Case

Assignment Case

BEIT 336 Formal Report

Assignment Case
Businesses that enable collaborative consumption have gained increasing popularity in recent years.
Through online marketplaces such as Airbnb and Uber, individuals as well as companies can monetize
assets they own or provide services, often using peer-to- peer or business-to- consumer marketing
platforms. These business transactions are part of the sharing economy, also known as the
collaborative economy or the peer-to- peer economy. However, the sharing economy is not without
problems, such as potential labor abuse and tax evasion.
You are a senior business advisor at Cinti Business Advisors in Cincinnati, Ohio. The company
provides business advisory services to organizations in the public and private sectors. Among the
company’s clients are local- and state-level government agencies (e.g., city economic development
offices), NGOs (e.g., labor protection groups), and small to medium-sized businesses at various stages
of development (from start-ups to well established businesses). You report to the Director of
Business Innovation, Raymond James. He asks you to analyze the benefits and challenges of the
sharing economy from the perspectives of different stakeholder groups and provide
recommendations. Specifically, he asks you to investigate the common types of sharing business
models as well as the driving forces behind the sharing economy. Furthermore, he expects you to
identify and analyze all the stakeholders in the sharing economy (e.g., providers, consumers,
technology firms, policy makers) and the impact of sharing economy (benefits and problems) on each
group in the short- and long-term. Finally, you will make appropriate recommendations to the
different stakeholder groups on whether and how to participate in and/or interact with the sharing
economy.
You are to include credible and scholarly secondary research in your report. Several journal articles
and other resources on the topic of sharing economy is available on Blackboard to help you develop a
clear understanding of this topic. You may use any of the resources provided in your paper and
supplement specific details by conducting your own journal article search using ISU library journal
databases. You are also expected to visit websites of sharing businesses to understand how those
businesses work.

SUBMIT REPORT by Friday, July 7 (midnight EST)
Go to Blackboard  Course Modules  Week 4  Submit Your Formal Report Here
Please submit the report on time. Review the late penalty policy in course syllabus.

Directions
This report should follow these guidelines:
1. Writing style: formal (do not use contractions such as can’t, won’t, etc.), impersonal (do not use I,
we, you, my, our, etc.).
2. Pages: at least 12 double-spaced pages from introduction through recommendation (not including
preliminary and supplementary parts).
3. References: At least 10 secondary sources (including journal and newspaper articles) are required.
The references are to be dated 2006 or after.
4. Documentation: APA style for in-text citations and references.

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