Custom Case Study Writing Help
A. Leave No Trace
- The article talks about five problems associated with green marketing including green spinning, green selling, green harvesting, enviropreneur, and compliance marketing. Explain each of these with an example related to tourism marketing.
outdoors and it is related to making good decisions and protecting the world around you. It is
about enjoying the world around us without destroying it or harming it in anyway and leaving no
trace behind that we had passed through this route. This ethical responsibility of leave no trace
will help us to pass our nation’s heritage of outdoor beauty and outdoor recreation to our future
Leave No Trace has an important role in sustainable tourism and ecotourism efforts because it
promotes responsible outdoor recreation and inspires tourists to protect the ecological and social
integrity of the recreational places. The principles and ethics of Leave No Trace are related to
The seven principles of Leave No Trace are : planning ahead and preparing in advance so that
the locations are decided in advance and people can plan things to be carried according to the
location, traveling and camping on firm and durable surfaces because safety of environment is
essential and our safety is also important, disposing of waste generated during camping in a
proper manner so that it does not harm the environment, leaving what you find may sound a little
difficult , but the best to thing to carry with us are memories and pictures and let nature be as it
is, minimizing campfire impacts so that the flora and fauna are not disturbed, respecting wildlife
by showing concern for them and being considerate of other visitors and also our future
generations who may also visit the same place and enjoy the natural beauty.
B. Environment-friendly tourists: What do we really know about them? By Dolicar and
2 What is de-marketing? Do you think de-marketing is a potential tool for sustainable tourism?
Explain. 1 pt
De-marketing is different from the demand-driven approach and is defined as marketing that is
aimed at limiting growth. The main aim of limiting growth makes de-marketing a potential tool
for sustainable tourism as it will help to protect the tourist destinations from getting destroyed.
3 What is the demand-driven approach of sustainable tourism? 1pt
Demand-driven approach is an approach to attract tourists and it aims at selective growth. It
makes demand-driven sustainable tourism management attractive because of its selective growth
principle. It supports the profit maximization goal of the tourism industry.
C. Consumers’ green commitment: Indication of a postmodern lifestyle. By Haanpaa
4 What are the factors that influence green behaviors? 1pt
Green behaviors can be influenced by many socio-demographic variables and environmental
attitudes. Structural factors such as income and education and institutional structures may also
influence green behaviors. Working in environmental organizations, buying eco-labeled
products, recycling, taking part in environmental movements are the activities that can also affect
the green behaviors.
5 What are the postmodern elements of green consumerism? Explain. 3 pts
The postmodern elements of green consumerism are: lifestyle, identity, ideology, choice, moral,
ethics, responsibility, quality of life and health issues. All these elements affect green
consumerism. These elements play an important role in influencing the consumers whether to go
ahead and buy green products or to continue with the same lifestyle that can affect their health in
the long run. Lifestyle has greatly affected green consumption and the other elements are more
and less associated with lifestyle or reflects the lifestyle of a person.
6 What is the theory of altruistic behavior? Explain. 1 pt
Green consumer behavior has a strong influence of altruistic norms and motives. The altruistic
behavior theory suggests that people make responsible decisions based on personal moral norms.
They replace their normal routine decisions with responsible actions based on moral standards
rather than on economic standards, one example of altruistic behavior is being aware of the
consequences that consumption can have on environment and making environmentally sound