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In order to be aware of the latest marketing news, each student should individually submit and present one interesting recent (less than 3 years) complete marketing news about a company/brand or market practice that has been successful and another marketing news about a company/brand or marketing practice that has been a failure. Both news must be from the USA. In the case of the failure news, you should discuss what they should have done. In both cases, you should discuss why the news is interesting and must relate it to the theoretical concepts discussed in class so far. Can discuss about new products, the market, competitors, strategies, etc.
This document should contain at least the following sections: objective of the news report, why you selected this news, what you learned about the news, a conclusion and bibliography. The marketing news should be typed double space 11 pt. font and should be sent to the instructor via email in a word/digital (.doc) format with your presentation/slides (power point) before the presentation is scheduled (see course’s schedule below). Additionally, the word document and slides should be printed in hard copy paper and submitted to the instructor also before the presentation takes place.
The maximum number of pages of the printed document should not exceed 8 pages. The number of power point slides in your presentation should not exceed 5 slides and should not exceed 10 minutes.
Please do not use examples from books. Possible sources for recent Marketing News: digital library, google news, ask.com news, yahoo, etc.
I JUST NEED YOU TO DO THE ESSAY NO THE PRESENTATION.
MLA FORMAT, 4 PAGES.
ADD THE LINKS IN A EXTRA PAGE THAT YOU USED FOR THIS ESSAY!
PLEASE DONT COPY WITHOUT CITATION AND DO IT IN YOUR OWN WORDS.
**Companies FAILS AND SUCCESS:
FAIL: Walmart: Fat Girl Costumes
SUCCESFUL: Always' #LikeAGirl