RECOMMENDATION REPORT

RECOMMENDATION REPORT

RECOMMENDATION REPORT

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BEIT 336 SHORT REPORTS
RECOMMENDATION REPORT

Directions:
You are the senior consultant of Ace Construction and Relocation Consultants, Inc. Your firm has been
hired by Jack Stevens of Modern Home Design, Inc. Read the following assignment case and write a 1
and 1/2 page, single-spaced letter (block style) to Jack Stevens, Modern Home Design’s Controller.
Modern Home Design is a new client; from your meetings with Mr. Stevens, you gained the impression
that to convince Mr. Stevens, you need to provide detailed facts supported by clear visuals (e.g., a table
comparing different options). You will use the indirect/inductive arrangement of ideas. Use emphasis
techniques including headings (use topic heading), header on page two, and boldfacing; watch sentence
and paragraph construction; include concrete facts, clear conclusions, and detailed recommendations.
Your letter report will be printed on company letterhead, so you don’t need to include return address.
DO NOT USE ASSIGNMENT WORDING: you want to use your own words and paraphrase
information from the assignment case. Do not use sentences from the case and simply changing
a few words here and there.
Submit the report outline and the letter by midnight EST Monday, June 19.

Assignment Case
Modern Home Design, Inc. is a manufacturing company that specializes in home and garden products.
Its corporate headquarter is located in downtown Columbus, Ohio and it has manufacturing facilities
in Toledo, Ohio; Richmond, Indiana; and Worthington, Ohio (a northern suburb of Columbus). Sales of
its lawn furniture line (produced by the Worthington plant) have grown 38 percent in the past two
years and the plant has become inadequate. There is no available land near the present plant, and its
foundation will not carry additional stories. The company is considering building a new plant at one of
three locations: Worthington, Ohio; Dublin, Ohio (a northwestern suburb of Columbus); or Covington,
Kentucky.
A new plant measuring 550 by 450 feet, with a second floor 320 by 250 feet for offices, along with
adequate sources for power and water, and including a building site, would cost about $7.2 million in
Covington, 10 percent more in Dublin, and 15 percent more in Worthington.
The expenses of moving the equipment and inventories to Covington would amount to approximately
$420,000. The expense of moving to a new site in Worthington or Dublin would be about $290,000.
Should the company move out of the Columbus area, it would have to pay the moving expenses of 7
executives, which are estimated at approximately $15,000 for each executive.
During the past year, employees using company vehicles spent about $35,000 a year traveling between
the Worthington plant and the Columbus office for meetings. The site considered in Covington is
approximately 120 miles from downtown Columbus. Traveling expenses between Covington and
Columbus are estimated to increase fivefold. To promote job creation and capital investment, the city
of Covington offers various tax breaks to attract businesses; the estimated annual savings in property
and sales taxes and other tax credits amount to $180,000 for a minimum of five years.
Total yearly salaries in Worthington have averaged $6,950,000; there will be no appreciable difference
in the salaries or the number of workers required in the new plant—7 executives and 185 employees.

BEIT 336 Recommendation Report page 2 of 3
Lower prevailing wages in Covington would decrease total expenditures per year for wages by 5.5
percent. Higher prevailing rates in the Dublin area would increase yearly wage expenditures by 2.3
percent.
On the basis of these data, write a report to Jack Stevens, in which you analyze the data, draw
conclusions, and make recommendations as to where the firm should build a new plant. You may make
up additional, relevant information.

BEIT 336 Recommendation Report page 3 of 3
BEIT 336 Recommendation Report Grading Sheet
Deficient Developing Satisfactory Superior
1 pt
Incorrect letter/memo
report format. Over four
formatting errors (e.g.
wrong/missing header,
headings).

2 pts
Incorrect letter/memo
report format. Three to four
formatting errors (e.g.,
wrong/missing header,
headings).

3–4 pts
Correct letter/memo report
format. Up to two
formatting errors (e.g.,
wrong/missing header,
headings).

5 pts

Correct letter/memo report
format. No formatting error.

0–11 pts
The level of detail and depth
of analysis are severely
lacking, along with
misinterpretation or
exclusion of case
information. Graphic aid
adds little value to report.

12–14 pts
The level of detail and depth
of analysis are lacking in
some areas, w/
misinterpretation or
exclusion of case
information. Graphic aid
adds little value to report.

15–17 pts
The level of detail and depth
of analysis are sufficient; a
few areas need further
elaboration, and/or contain
misinterpretation of case
info. Minor problems with
graphic aid (if used).

18–20 pts
The level of detail and depth
of analysis are appropriate
and insightful. Graphic aid (if
used) enhances report
usefulness.

1 pt
Report organization is
illogical and arrangement of
ideas inappropriate.
Structural aids (intro.,
headings, topic sentences,
transitions) mostly absent.

2 pts
Report lacks coherence due
to illogical content
sequencing and problems
with structural aids (intro.,
headings, topic sentences,
transitions).

3–4 pts
Report organization is
generally logical and the
arrangement of ideas
appropriate. Minor
problems with structural
aids (intro., headings, topic
sentences, transitions).

5 pts
Report organization is logical
and coherent, and the
arrangement of ideas is
appropriate. Effective use of
structural aids (intro., section
headings, topic sentences,
transitions).

1 pt

Many word choice problems
in report. Many sentences
are colloquial, confusing, and
wordy. Standards for the use
of numbers not followed.

2 pts
Several word choice
problems in report. Some
sentences are colloquial,
confusing, and wordy.
Standards for the use of
numbers not followed.

3–4 pts
Report wording is generally
professional and
appropriate. Most sentences
are clear and concise.
Standards for the use of
numbers followed.

5 pts
Report wording is
professional and
appropriate. Writing is clear,
direct, and concise.
Standards for the use of
numbers are followed.

1 pt

Report needs proofreading;
many grammar, punctuation,
and/or spelling errors.

2 pts

Report needs proofreading; a
number of grammar,
punctuation, and/or spelling
errors.

3–4 pts
Report was proofread prior
to submission; a few
grammar, punctuation,
and/or spelling errors
remain.

5 pts
Report was proofread prior
to submission. No grammar,
punctuation, and spelling
error.

Comments: Total points earned: ________ / 40 points

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