Social Psychology Assignment Help
According to Irving Janis (1972), groupthink is the process by which we conform to others'
decisions even when we individually disagree with these decisions.
Imagine that Fred is the manager of a bookstore, and the sales of books have slowed in recent
months. Fred decides to meet with his employees to find ways to reduce expenses and increase
To reduce the possibility of groupthink before the start of the meeting, Fred encourages everyone
to speak up with their opinions—no matter what those opinions are.
Discuss why groupthink takes place. What characteristics of a group most often lead to
Do you agree with Fred's strategy to reduce the likelihood that groupthink will occur?
Which other strategies can Fred employ to reduce the likelihood of groupthink during the
Irving Janis, a social psychologist, coined the term “Groupthink”. According to Irving
Janis, group think occurs when a group comes to faulty decisions due to group pressures that
may affect moral judgement, mental efficiency and reality testing. Group think leads to
ignorance of possible alternatives and irrantional decisions that may dehumanize the other
groups. One of the main causes behind group think is that the members assume that a majority
decision or view is unanimous and therefore must be right and effective.