Tourism Assignment Help – Paper Writing

Tourism Assignment Help – Paper Writing

Tourism Assignment Help – Paper Writing

Tourism Assignment Help - Paper Writing

A. Leave No Trace
1 What is Leave No Trace? Please explain its role in sustainable tourism/ecotourism efforts.  Explain seven principles of Leave No Trace. 3 pts
B. Environment-friendly tourists: What do we really know about them?  By Dolicar and Crouch.
2What is de-marketing? Do you think de-marketing is a potential tool for sustainable tourism? Explain. 1 pt
3What is the demand-driven approach of sustainable tourism? 1pt
C. Consumers’ green commitment: Indication of a postmodern lifestyle. By Haanpaa
4What are the factors that influence green behaviors? 1pt
5What are the postmodern elements of green consumerism? Explain. 3 pts
6What is the theory of altruistic behavior? Explain. 1 pt
A. Green Marketing article Peattie et al.
  1. The article talks about five problems associated with green marketing including green spinning, green selling, green harvesting, enviropreneur, and compliance marketing. Explain each of these with an example related to tourism marketing.
B.  Driving Success: Marketing and Sustainable Development
2. There are 4 Ps of marketing mix: product, price, place and promotion. If  you were to start a tourism business, how would you use these marketing mix to achieve sustainable development goals. The table on page 17 would be helpful.
3. Search the Internet and identify three tourism related companies that practice true green/sustainable marketing. Explain them.
One Question for the week
This week's topics are consumer demand, green marketing and CSR. Please review the readings carefully before you post your question/issue.
You have to post one question related to the topic by Tuesday.

A. Leave No Tracehttps://lnt.org/learn/7-principles

1 What is Leave No Trace? Please explain its role in sustainable tourism/ecotourism efforts.

Explain seven principles of Leave No Trace. 3 pts

Leave No Trace is an ethical program that teaches people to be responsible when they get go

outdoors and it is related to making good decisions and protecting the world around you. It is

about enjoying the world around us without destroying it or harming it in anyway and leaving no

trace behind that we had passed through this route. This ethical responsibility of leave no trace

will help us to pass our nation’s heritage of outdoor beauty and outdoor recreation to our future

generations.

Leave No Trace has an important role in sustainable tourism and ecotourism efforts because it

promotes responsible outdoor recreation and inspires tourists to protect the ecological and social

integrity of the recreational places. The principles and ethics of Leave No Trace are related to

responsible tourism.

The seven principles of Leave No Trace are : planning ahead and preparing in advance so that

the locations are decided in advance and people can plan things to be carried according to the

location, traveling and camping on firm and durable surfaces because safety of environment is

essential and our safety is also important, disposing of waste generated during camping in a

proper manner so that it does not harm the environment, leaving what you find may sound a little

difficult , but the best to thing to carry with us are memories and pictures and let nature be as it

is, minimizing campfire impacts so that the flora and fauna are not disturbed, respecting wildlife

by showing concern for them and being considerate of other visitors and also our future

generations who may also visit the same place and enjoy the natural beauty.

B. Environment-friendly tourists: What do we really know about them?  By Dolicar and

Crouch.

2 What is de-marketing? Do you think de-marketing is a potential tool for sustainable tourism?

Explain. 1 pt

De-marketing is different from the demand-driven approach and is defined as marketing that is

aimed at limiting growth. The main aim of limiting growth makes de-marketing a potential tool

for sustainable tourism as it will help to protect the tourist destinations from getting destroyed.

3 What is the demand-driven approach of sustainable tourism? 1pt

Demand-driven approach is an approach to attract tourists and it aims at selective growth. It

makes demand-driven sustainable tourism management attractive because of its selective growth

principle. It supports the profit maximization goal of the tourism industry.

C. Consumers’ green commitment: Indication of a postmodern lifestyle. By Haanpaa

4 What are the factors that influence green behaviors? 1pt

Green behaviors can be influenced by many socio-demographic variables and environmental

attitudes. Structural factors such as income and education and institutional structures may also

influence green behaviors. Working in environmental organizations, buying eco-labeled

products, recycling, taking part in environmental movements are the activities that can also affect

the green behaviors.

5 What are the postmodern elements of green consumerism? Explain. 3 pts

The postmodern elements of green consumerism are: lifestyle, identity, ideology, choice, moral,

ethics, responsibility, quality of life and health issues. All these elements affect green

consumerism. These elements play an important role in influencing the consumers whether to go

ahead and buy green products or to continue with the same lifestyle that can affect their health in

the long run. Lifestyle has greatly affected green consumption and the other elements are more

and less associated with lifestyle or reflects the lifestyle of a person.

6 What is the theory of altruistic behavior? Explain. 1 pt

Green consumer behavior has a strong influence of altruistic norms and motives. The altruistic

behavior theory suggests that people make responsible decisions based on personal moral norms.

They replace their normal routine decisions with responsible actions based on moral standards

rather than on economic standards, one example of altruistic behavior is being aware of the

consequences that consumption can have on environment and making environmentally sound

consumption decisions.

A. Green Marketing article Peattie et al.

1. The article talks about five problems associated with green marketing including green

spinning, green selling, green harvesting, enviropreneur, and compliance marketing.

Explain each of these with an example related to tourism marketing.

The five problems associated with green marketing are green spinning, green selling,

green harvesting, enviropreneur and compliance marketing. Green spinning is publicized

by the oil, chemicals, pharmaceuticals and automotive industries. They have shown great

enthusiasm towards the green stance, but overall it was just a publicity stunt with lot of

advertisements and glossy pictures, but in reality it was bound to fail because there was

no true involvement from the companies and the commercial enterprises. Same way

about green selling many firms and companies realized that green would sell and

therefore they planned their promotional campaigns using the green selling approach.

They kept on producing the same products and kept on using the green themes for

promotion, but they did not seek alternative environment friendly products. These firms

and companies lost customer confidence because the green selling was just for namesake

and the products continued to be the same. Many firms and marketing managers started

green harvesting because they realized that greening could save the costs of producing.

The cost of production reduced, but the products became costlier for the customers

because these firms and companies tried to establish green products as premium products

and made these products expensive, so green harvesting also failed as a green marketing

strategy. The enviropreneur marketing technique was used by individuals or sections or a

company to bring innovative green products to market, such as paper goods, cleaning

products, cosmetics and food. Body Shop is one example of a company that promoted

enviropreneur marketing. The problem with this marketing was that they produced

environment –friendly products, but forgot about the needs and wants of the customers

and therefore this strategy also did not prove very successful. Compliance marketing is

all about complying with the rules and regulations where the firms promote the absence

of banned CFCs for the benefit of the customers or a US firm nominates itself for an

award for environmental excellence by complying with all the environmental laws. This

is a problem because the compliance marketers use a two way approach of conservative

guise that allows them to do what they want by putting up barricades for further

legislations and also to comply with laws and pressures, so their strategies are

hypocritical.

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